FOR IMMEDIATE RELEASE
Fitness Model and Columnist Obi Obadike selected as spokesperson for ISO Gear LLC, maker of the patented and innovative ISO Bo exercise equipment.
LAS VEGAS, Nevada (May 17, 2010) – ISO Gear, LLC proudly announces the endorsement/sponsorship contract signing of one of the top cover fitness models and fitness expert, Obi Obadike.
Obi was selected as “The World’s Most Ripped Fitness Model” in 2009 by www.criticalbench.com.
“We are very excited in signing one of the world’s top cover fitness models and fitness experts in the industry today. Obi has incredible crossover marketability which will really help the ISO Bo™ appeal to consumers all over the world,” said Harry Mok, inventor of the ISO Bo™.
“What excites us the most about Obi is his tremendous credibility as being the only fitness expert in the industry that is also a columnist for more than four national and international fitness magazine publications. His role as a expert in major fitness magazines in the United States, Canada, United Kingdom, West Africa, Australia, Middle East, etc., will bring our products a global appeal to the sport enthusiast.”
The ISO Gear agreement calls for Obi to be the global face, brand and lead spokesperson for all ISO Gear products, including the ISO Bo™, one of the most innovative fitness products on the market today that allows the user to exercise on-the-go .
“I am honored and truly excited to be associated with what I believe is the fitness product of the new millennium. In my 18 years of training I have never seen a device that can work your total body so many different ways. I personally use the ISO Bo™ about 3 times a week and I love it. I can take this product anywhere around the globe with me because of its weight and portability – it breaks down to only 21 inches in length.
“I would never endorse a product or damage my credibility within the fitness industry if I didn’t think a product would do what it says it can do. I am telling you right now – this product will change your physique and your life. You can work this product anywhere and anytime. You can work it in your office, the park, the hotel room, even while watching TV in your living room or just playing video games.”
About Obi Obadike
Obi is a former top Division I collegiate sprinter where he was the school-record holder in the 100, 200 meters and 400 relay. He was a two-time all Big West Conference Performer as a sprinter and was athlete of the year at Cal State Fullerton. He is still considered one of the greatest sprinters ever at the university and held the title as the fastest man in Cal State Fullerton history for a five year period.
Obi holds a B.A, B.S, M.S degrees and is a certified personal trainer.
Obi Obadike is one of the top cover fitness models and he is one of the top three most published male fitness models in the world in 2009. He is a sponsored spokes-model athlete for Natural Sports Nutrition where he is the new face and body for performance sports meals coming from the United Kingdom.
He is also the national spokes-model athlete and new face and brand for NutriVite Liquid Multi Vitamin Shots, and he is also the spokes-model and new face and brand for Smith Bryant Labs, an innovative nutraceutical company. He has been on over 12 national commercials and has appeared on more than 10 magazine covers in only 2 years in the fitness industry. To view more of the signing of Obi Obadike or learn more of Obi Obadike you can go to www.isogear.net or www.obiobadike.com
Contact:
Harry Mok, ISO Bo Inventor and Media Relations
hmok@isogear.net
(510) 832-3329
(510) 625-8818 (fax)
